Brand Archetypes Quiz: Discover Your Brand's True Identity
This brand archetypes quiz takes the popular 12 archetypes method, inspired by Carl Jung, and created by Carol S. Pearson - and brings them together into a fun, light, and truly insightful archetypes quiz that will reveal your authentic social media personality, and what essence to lean into in your social media content to grow your audience, engagement, and client attraction skills.
Infusing your social media content with “jungian archetypes” or “pearsons archetypes” makes the content highly magnetic, because the human brain is drawn to storytelling. The archetype you portray becomes the character your audience sees YOU as in the story of their lives. The archetypes create an instant connection between you + your audience, because their brain already knows a bit about you, what their experience might be with you, what your personality might be like, etc. since they’ve come in contact with these very same archetypes throughout their lives in books, media, film, myth, and more.
So if you want to create a social media presence that attracts followers, and easily converts followers into paying customers by creating real connections & storytelling your authentic essence…infuse it with your authentic archetypes! This archetype quiz will show you how. <3
✨ Why Take This Brand Archetypes Quiz?
Your brand isn’t just your logo, fonts, or even your services—it’s an energy, a frequency, a character that your audience instinctively connects with.
This brand archetype quiz helps you:
Identify the core archetype energy you naturally embody
Learn what persona your audience already senses in you
Create content that mirrors your authentic self and feels easy to create
Increase your magnetism and client attraction by embodying a consistent and recognizable identity
Gain clarity on your brand voice, messaging, and visuals that resonate most
What Are Brand Archetypes?
Brand archetypes are rooted in Jungian psychology, which proposes that there are universal character patterns embedded in the human psyche. These are the same familiar roles we see over and over again in stories, myths, movies, and marketing: The Hero, The Magician, The Lover, The Sage, The Jester, and so on.
When you align your business with an archetype, you’re essentially choosing your role in your audience’s story—which helps them understand, trust, and remember you faster.
It’s why certain brands feel instantly familiar, emotionally compelling, or deeply trustworthy. It’s not an accident—it’s archetype-driven branding at work.
What Makes This Brand Archetypes Quiz Different?
Most archetype quizzes stop at general self-knowledge. This quiz was specifically created for personal brands and online business owners who want to use their brand archetype as a tool for real-world results: better marketing, more aligned clients, and easier content creation.
What makes this quiz powerful:
It focuses on your social media essence—how you naturally show up online
It reveals your primary archetype as well as your supporting energies
It’s fun, fast, intuitive, and will leave you feeling SO SEEN for your authentic magic
💫 How Brand Archetypes Help You Create Magnetic Content
Here’s the thing: content that converts isn’t always the most polished—it’s the most resonant. When your content is infused with the energy of your true brand archetype, people feel it. It creates subconscious recognition. It makes you memorable.
Think of your archetype as the main character your audience is watching. Whether you’re the Magician guiding transformation, the Lover radiating beauty and intimacy, or the Rebel shaking up the system—your content becomes instantly relatable, recognizable, and emotionally sticky.
✨ Humans are hardwired to respond to story.
✨ Story is built on archetypes.
✨ And that means archetype-driven content is naturally high-converting content.
Who This Quiz Is For
This is for you if:
You’re a creator, coach, healer, mystic, or service provider who wants more clarity in your online presence
You’ve struggled with consistency in your content or feel like you’re “trying on” too many brand voices
You want a brand that feels magnetic, aligned, and easy to maintain
You’re ready to show up fully as yourself and stop forcing a persona that doesn’t fit
You believe your business is an extension of your soul and want to honor it that way
What You'll Learn from this brand archetypes Quiz
After taking the brand archetypes quiz, you’ll walk away with:
Your primary brand archetype and secondary archetypes
A description of your social media essence