How to Break Through the Instagram Algorithm

I’m gonna get real here for a moment…

✨I DONT GIVE AF ABOUT THE ALGORITHM✨

I see so much panic constantly around ~the algorithm~, with questions around with the best times to post, the best hashtags to use, the optimal frequency to post… And I’m just here to tell you that I’m straight up not the type of strategist who works within those metrics.

And that you don’t need to worry about them either.

What matters is that you show up when you’re feeling inspired and with a message that truly says something. If your social media isn’t working it’s because you aren’t truly saying anything. What are you here to say and who exactly are you saying it to?

Because I know so clearly what my message is/who I am, /who I’m talking to, and I know what they need to hear from me… I know what they’re going through and I know what they want and what they’re dreaming about…and I know what I have to say that will help, I can show up on Instagram when I’m feeling energized and when I feel like I have something to say. and it hits!!!! When I feel like I have some thing that will truly impact snd add value to peoples lives. My shit works because there is true energy behind my posts.

I take a break and go off-line when I’m not feeling inspired. Sometimes I won’t post for days. Sometimes I won’t post for a week. Sometimes I post five times a day. I do what I want and I share how I feel and I show up on Instagram in a way that feels good to me.

I show up on Instagram in ways that are fun for me. I get visible in ways that are intuitive to me. I create content that excites me and that I am excited to share with my audience because I know that they need to hear it. I do not give a fuck about the algorithm.

When your message is authentic, when you are showing up in your magic, when you’re speaking right to the soul of your audience, and sharing your energy and expertise from the heart - The algorithm straight up doesn’t fucking matter.

I know that it’s annoying to have your reach restricted. With 11k followers, I literally have less than 150 people see my stories at any given time and that still doesn’t stop me from selling TF out of my programs or making genuine connections with people in them.

You do not HAVE to show up constantly on social media to make this platform work for your business. As @caitlinmatanle talks about all the time. Where she had the most profitable month of her business while on Instagram hiatus. Or the number of my clients who have had incredible launches after only a few posts and some super energetic stories with an on point message and a fascinating energy.

Maybe 10% or less of my audience sees my posts. But the energetic frequency And the vibe that shines through my content is powerful enough to break through and make me lots of money.

You get to decide how you engage on social media.

Don’t let ZUCC, the Instagram algorithm, or any other weird external pressure make you feel like you have to show up in any other way than what feels exciting to you. Because content that is turned out and created just to feed the algorithm is not the content that is going to work for you in the long run.

I started 2020 with a little bit more than 4000 followers and I’ve never given a care about the Instagram algorithm or ever tried to figure out the insides and out of what Instagram or any outside influence prefers for me to post outside of generating viral style content that I know my audience loves to share.

When people feel some thing about your message when they feel some thing about what you’re saying, they will connect with it and engage with it. Rather than trying to figure out what outside factor like hashtags or post frequency will work for you… Turn inward and figure out what the fuck you’re actually here to say and to do? What is your mission?

The difference between old Instagram and today’s Instagram and social media in general is that it you really need to get good at creating emotional connections. And the best way to do that is to tune into your heart into your voice and to your message.

What are you actually here on this earth to say? What is your mission? What are you here to do? Who are you here to do it for? Speak to THEM!!! Inspire them, affirm them, invite them on a journey, push them, empower them..... this actually does get to be fun and intuitive and powerful without totally fucking draining your self.

I have seen and worked with people with TINY audiences and had them hit their sales goals here on Instagram without posting every single day.

I have seen people with huge audiences not sell shit while trying to create content to feed the algorithm and trying to be ~consistent over impactful.

F*CK the Instagram algorithm babes. If I never have to hear a question asking me to dissect to the algorithm to help make their Instagram work I would die a happy woman. There is no secret formula. It’s you and your message and your magic and you showing up and getting visible unapologetically in ways that feel good to you and sharing your message with the world because you have something to say and you know exactly who needs to hear it.