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marcella kroll

As a hands on social media strategist & engagement specialist, I grew @MarcellaKroll’s instagram from 7k to 10k followers in 3 months. The instagram growth & engagement strategy for this client focused on:

💜 Growing Marcella's Instagram following without the use of any automation (organically)
💜 Engaging with her new & existing audience using a voice that was authentic, intuitive, and on-brand

Marcella said…

"Captolia - Digital Witch has been an important addition to the structure of my business. She is professional and quite intuitive. Her knowledge of social media branding and engagement has significantly increased online traffic to my social media page and direct communication to my clients and potential business prospects. I highly recommend her!"

Results of our work together:

💜 Average of 1,000 new, targeted followers monthly 
💜 Engagement increases of 500-1000% during each month of our 3-month campaign
💜 10k followers goal was reached by the middle of the third month
💜 An instagram community filled with soulmate clients!

Angelica s. cresci

How did your social media presence feel before working with Captolia?

I had 300 followers and it was all over the place. No aesthetic, no-direction, no message. 

 How does it feel now?

 Now my instagram has a coherent aesthetic that I am known in the industry for, and it has helped me magnetize clients. I also know what to say now-- know what my core messaging is and it has been a gamechanger for my followers and clients. I provide huge value by sharing my core message and really impact so many people that view my posts. 

How has your community transformed?

My community was non-existant before really. I had some clients and most of them were a bad fit for me and my talents. My instagram did not feel like a meeting place. Now I have a loyal, aligned community of followers on my IG, and a thriving cthonic community within my signature group program House of Hades Society. 

In what ways has your brand and business grown?

I have gained 4000 followers on Instagram since working with Captolia, I have a strong group of core clients that always repurchase and are interested in being in my world no matter what I launch. My engagement and reach has skyrocketed. Energy wise, I feel so thrilled to be this impactful leader in the witchcraft space. I make a difference every single day in my paid programs, in my 1:1 clients, and in my free content. I've even expanded my leadership IRL and scored a prestigious tarot reading spot at one of the most respected occult shops in Salem, MA. 

In what ways have you grown in abundance?

I have made 35k in the last 4.5 months including a 10k launch, two 10k months, and 2 months where my single sessions were FULLY BOOKED. Right now my readings are booked over a month in advance. It's the first time in my life where I feel financially free. 

What wisdom, guidance or knowledge helped you the most??.

Captolia's empowered me to step fully into realms of myself that I was just accessing, working with her across three programs (Coaching Coven, Brand Archetype Activation, and Witch & Famous Visability School) unearthed parts of my own philosophy, beliefs, knowledge, and confidence. It felt like a true process of unfolding and was such a gift! The guidance that was most helpful was her witnessing me. Everytime she would make a suggestion for my brand, I feel seen. 

What are the most notable transformations - that you are most proud of and excited about?

My aesthetic has fully transformed, my relationship to money and receiving has transformed, and most of all I know that I am making a difference to my clients. I am most proud of my ability to show up, let people see me, draw clients to me and my life-changing magick so I can create more transformation in the world. 

 How can folks find you + work with you or follow you?

Folks can find me on Instagram at @angelicascresci & Twitter @AngelicaCresci. Visit my website at riverstyxwitch.com to browse my readings, packages, and offers. My homebase is Instagram so look to that social for announcements, launches, and more!  

“Captolia alchemized my business from nearly the ground up. I was a BABY biz witch when I found Captolia's magick and she kindly assisted me in growing my biz to the thriving, growing, and steady business it is today. My last name Cresci, means "Growing" in italian and I felt truly like a little weed working with Captolia. She watered me with Witch & Famous, and our other 1:1 work together. I also want everyone to know that Captolia is also a highly psychic witch, so what she suggests for your business is often so on point it may be shocking. She suggested I implement concepts, messaging, and even suggested what would become my most iconic feature, my public Devotion to Hades.”


Results:

🔮 From 300 to 4,000+ followers on instagram

🔮 Loyal, aligned following of dream customers

🔮 Fully booked readings for 2 months

🔮 $35k and a $10k launch in 5 months

🔮 prestigious tarot reading spot at one of the most respected occult shops in Salem, MA


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Open Eye Crystals

In two years as Open Eye Crystals’ brand + marketing strategist, I’ve grown their instagram from 1,500 passive followers to a highly engaged crystal COMMUNITY of 14,000 and growing. 

Beyond follower count, I’ve helped Open Eye authentically and confidently express their archetype, brand voice, message, mission, and brand story on social media to create REAL engagement and REAL connection + relationships with their online community…SO strong that when the pandemic hit and the shop had to close their physical store, the Open Eye team was not only able to survive - but thrive! Enabling them to give back to the community generously too!) 

In addition to social media strategy work, I’ve grown Open Eye Crystals organic website traffic exponentially - introducing thousands of new site visitors and crystal buyers to their online shop! Creating a consistent revenue stream of online sales from their website!

Results:

  • From 1,400 to 16,000 followers on Instagram

  • Introduction of a new and profitable AF revenue stream via weekly Instagram Live Sales dubbed Crystal QVC

  • Zero website traffic and zero online sales to hundreds of new crystal shoppers on their website daily and thousands of dollars of revenue generated monthly

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Flor De Luna

Flor De Luna is a 1:1 coaching client. 

“In just a short hour, Captolia helped me clarify my vision so much! She encouraged me to be more authentic in my own self and show up all the time with that. This seems silly as I’m pretty self-aware and confident, but having validation and encouragement to show my authentic self on social media and that’s it’s valid and magic was really helpful for me. We laid out steps to build my brand and identity and do the work on social media. Within a month I had 5,000 more followers! Within a year I had 10k new followers and an engaged community! This higher reach has resulted in consistent sales when I drop new products! And I feel a true sense of belonging and feeling seen. You really helped me remember my core values and authentic voice. ” – Flor_de_luna



 Tifani True Love

Tiffani True Love is a WITCH & FAMOUS student + Magic Potion 6 month Private Coaching Client 

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Before working with Captolia, my social media presence lacked a clear direction. I was drawing in a lot of people and pulling at the hearts of my viewers but it wasn’t until I started getting really clear in my archetypes through my work with Captolia that I began using my social media space as a true temple to bring people into deeper Intimacy with me. My posts are now spells and help me attract the energy I want in my business and in my community. 

My social media now feels like a magical temple. I am really proud of how strongly I am showing up there and how clear I can be with the direction I’m headed and what I have to offer! It makes it a lot easier for people to know how to work with me now that I’ve applied what Captolia taught me during our 6 months together. 

My community knows how to show up for me now bc I literally tell them what I’m up to and how they can work with me. It’s  amazing because I got to experience how badly they wanted to and see how crucial my work is for the healing of my community!! 

So much has expanded in my business and in my social media and in my relationships! I sold out of my first launch (in PRE LAUNCH) with Captolia, a $10,000 dollar come up, kids! I also gained at least 400 new followers and most important opened my eyes to see that it’s always been up to ME!  I really have had the chance to witness the possibilities within my healing work! I realize now that people really do want to work with the magic I bring and that I have a following that will show up to receive the heart healing medicine I offer the more I show up for it. 

The archetypes have always held a special place in my heart and it is why I decided to work with Captolia. The clarity she has offered me in deepening in this archetypes for me offered me true direction. I have a compass now! I know my direction and it’s helped me realize my strengths and purpose in this world! 

The most notable transformation is my bank account. I actually have money now and feel totally confident to keep making more doing what I am here to do on planet earth! I see that when I am in alignment with my heart’s path, I am set up to succeed!! The earth wants to support its own healing and I really got to experience that on the journey I took with sweetie pie Captolia!! 

I am most proud that I trusted my heart to take the financial risk of hiring Captolia. It was and is worth every fucking dollar. She knows how to direct in a truly holistic way and makes business feel magical. Not like some rigid bullshit I’d rather avoid. 

Working with Captolia was one of the best decisions I’ve made in my business so far. Having the opportunity to approach marketing in a magically holistic way has transformed how I will do all business from here on out. She held true space for me to arrive in my authenticity to the altar of my business. Waiting patiently for me to uncover the yearnings of my own heart and allowing me to excavate my own wisdom through the container she has created. 

I am doing it all in a whole New way and am deeply appreciative of the archetypes that have been reinvigorated and activated in my life through the work she’s facilitated for me. I feel truly capable of supporting myself through my healing work and know that that means it will expand to hold the healing of so many others. Captolia is a magical being, let her enchant your business with all she KNOWS!!! She forever holds my heart!


Hope carpenter

Hope Carpenter AKA Hope Medium is a WITCH & FAMOUS student + 1:1 single session client.

“Before working with Captolia, I used social media for me -- I didn't prioritize connection, I just felt that it was a way for me to document my life. I didn't even conceptually understand that it could be an act of service to share my expertise and personality, I just thought of it as a digital photo album, basically. I shared whatever I wanted with no rhyme or reason.

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It was absolutely an 180° shift after working with her. Now each time I show up on social media I'm thinking 'how can I serve?' It isn't about me anymore -- posting that I made cookies or went for a hike. There's nothing wrong with documenting your life, and sometimes it can be fun to share my behind the scenes -- but you taught me to focus on my community, not on myself.

I don't even think I really had a community before I started working with Captolia. I pretty much just had loved ones and some random followers who found me who knows where.

Now I have an extremely enthusiastic community who watches my every move and is so excited to work with me that I've had to work through my own fear of success. It is actually a little scary -- when I became visible for me, it was so overwhelming to feel loved and supported, and it took some inner healing to accept that I deserved all of that but it was obvious because I was showing up authentically!

I went from just over 1000 followers to 4000 (I mean I think it's like 3994 rn but whatever?) on IG and from not being on tiktok to now having 11.5K followers there. I particularly love tiktok because it rewards authenticity and being the most expressed version of yourself you can be. It's especially fun feeling into different archetypes and noticing which ones get you a big influx of new fans-- especially the Outlaw archetype-- and which build trust over time, which in my case has been a combination of the Sage and Caregiver.

One thing Captolia said that will always stick with me, I actually wrote this on my fridge: Don't dull yourself down. We get this message from society that we have to be palatable for everyone but she taught me that by niching down I may not resonate with everyone, but I will actually find my people. It worked like a charm.

I'm most proud of having sold out my first 1:1 mentorship program! I was so nervous about it that I actually put it off for months but by the time I even put out the first teaser about launching, I had enough leads to create a large waitlist for future containers. Now I'm starting to brainstorm about courses and allowing myself to dream big. This was all unimaginable a year ago when I was doing readings here and there but had no grand vision for how I could ever be in service as a spiritual worker.

Captolia is a force of nature. She helped me get clear on my brand, my vision, and my passion. I return to the notes I took during her Witch and Famous course all the time, not to mention the private session that shifted my entire relationship to social media. Let's just say the results speak for themselves. From 1000 followers to 4K on IG + 11.5K on Tiktok in under 6 months... plus a fully booked calendar to the point where I had to close my public booking page because I was so overwhelmed, and now focus solely on helping other psychics uplevel. She is truly a priestess of transformation, because you allowed me to see my magick in a way that I couldn't-- and now the sky is the limit.”

 

Katya herb

Katya is a WITCH & FAMOUS participant and a ongoing 1:1 coaching client

Before working with Captolia, my social media presence was edgy and well put together, but overall it was flat. I got a lot of compliments for my images and graphics, but I wasn't fully displaying the magical vision I had for myself, because I didn't yet know how to embody it. My deeply crafted posts were not being read, seen, or shared, and the amount of energy it took to create without receiving feedback in return made it harder to stay consistent.

Now my social media presence feels enchanted, mysterious, and inspired. Through our one-on-one work together on discovering and defining my brand's archetypes, I finally had the clarity and purpose that made my presence easy to embody. Our talking inspired a full vision of my role in my brand, and virtually overnight I was able to create a whole new vibe for my IG feed.

A few weeks before finding Captolia, I had just under 1,000 followers, with virtually no engagement. I realized that most of the accounts who followed me were other small shop owners, in unrelated niches, and many who hadn't posted in years. After doing a major cleanup, I knew I needed to find the right person to help me find my dream audience. After only 6 months of working with Captolia, my audience more than doubled, and I now have a real community of herbal witches who are engaged, connecting to my messages and products, and ready for more of my magical offerings.

In six months of working with Captolia, I doubled my community on Instagram with engaged and inspired individuals who were ready for and eager to engage with my magic! My sales have increased by 10,000%, with a return customer rate of 18%. My site traffic from social increased by 1,000% and search by 4,500%. I am so energized by the massive changes I have made in such a short amount of time, and so excited that the momentum I have gained so far will only continue to grow.

Defining my brand's archetypes and getting clear on my role in my brand is what helped me the most.

I have just quit my day job and I am stepping more into my role as an intuitive guide and healer, working one-on-one and in mentorship with other herbalists and mystics. I am finally living my own dreams!