Welcome, witch!
Captolia is a brand + marketing coach for witches ready to take up space & grow their brand authentically online
˖⁺‧₊˚ ♡˚₊‧⁺˖ about captolia ˖⁺‧₊˚ ♡˚₊‧⁺˖
Hi, I’m Captolia! And I’m the brand enchantress, coach, icon activator and identity strategist behind some of the internet’s favorite witches, practitioners, spiritual service providers and online creatives.
I’m an archetypal brand strategist, intuitive business oracle, and visibility coach for spiritual entrepreneurs who are ready to stop hiding and start being known for their magic.
My work blends brand psychology, archetypal energetics, aesthetic alchemy, and psychic strategy to help you take up space in your full power—online and beyond.
With a decade of experience, a BA in Communications, and a Master’s in Internet Marketing, I’ve worked with hundreds of creatives, healers, psychics, and coaches to build brands that actually reflect who they are and marketing that actually brings in consistent clients and sales.
But what sets my work apart isn’t just the strategy (though I’m damn good at that)—it’s the way I see people. My clients call me an oracle for a reason: I help you remember the part of yourself your brand has been trying to express all along.
I work with the 12 Archetype Branding System to help mystics and magical business owners align with their energetic blueprint, express it clearly, and show up in a way that feels powerful, authentic, and profitable.
I also developed Witch & Famous®, my signature visibility program and marketing school, to help people move through the fears, projections, and energetic blocks that come with being seen online—and emerge with a brand they’re proud of and a presence that captivates.
I believe marketing can be ritual. I believe branding can be a reflection of your inner magic. And I believe the internet is absolutely a place where witches, weirdos, and creatives can thrive—when you know how to work with the energy.
And thrive, they have. Here’s a small sampling of results my clients & students have achieved:
✦ Janine James went from hiding in the broom closet to selling out her largest offer, tripling her follower count, and being named one of Northern California’s best psychics.
✦ Melinda Lim, The Legal Witch™, launched her first IP course with an $18k week, landed 7 podcast features (including Basic Witches), and fully claimed her authority as a Ruler/Magician archetype.
✦ Espen Artio grew by 5,000+ followers, transitioned to full-time priestexx work, and launched a sold-out yearlong spirit school rooted in queer mysticism.
✦ The Eckharts doubled their income, were featured in Cosmopolitan and Yahoo News, and manifested their dream retreat—hosted in a literal luxury castle.
✦ Open Eye Crystals scaled from 1.4k to 16k followers and launched a wildly successful weekly “Crystal QVC” live sale channel, becoming a household name in the metaphysical retail world.
✦ Angelica Cresci grew from 300 to 4,000+ followers, booked out her readings for months, and made $35k in just five months—including a $10k launch and a permanent reading spot in Salem, MA.
✦ Frankie Simmons rebuilt from scratch after her original account was deleted—and grew to 260k on TikTok, 11.5k on IG, and now books dream clients with ease.
If you’re ready to stop trying to market like someone you’re not—and start building a brand that feels like you turned all the way up— I’d love to help you enchant your corner of the internet.
˖⁺‧₊˚ I cant wait to work with you! ˚₊‧⁺˖
MY STATS:
She/Her
Magician, Ruler, Innocent archetypes
3/5 Splenic Projector
♏️ ♒️ ♐️ w/
Capricorn Stellium
Hekate + Aphrodite Priestess
my story
In first grade I entered an art contest where all of the elementary school kids got to submit a piece of art to be entered to win a computer. I submitted a cut and paste collage of a super sparkly unicorn, and I won! This was in 1995, so this was a huuuuge deal. And even though it was basic AF and literally only had jeopardy and a word processor on it - I LOVED this computer and was so enchanted by the new technology. Being on the computer felt like being in a totally different, super magical world.
Middle school is what really turned me into an internet girl. I was obsessed with being online! I loved getting to leave my real life and re-creating my identity online. I immersed myself in digital realms - from neopets, vampire freaks, the “not cool club” and dozens of other small online communities - I found a home in the internet.
By the time I was 11 years old, I already had a working email publication - dubbed ~The Underworld~ that I promoted on my Angelfire site and on AOL chatrooms, and sent out to my subscribers each month. The Underworld was filled with my pre-teen sadgirl poems, music reviews, Dollz of the week, and alllll of the cringey early internet goth girl content you could imagine.
In Highschool, Myspace, Xanga, and livejournal were my favorite places to be. I was pretty much HTML coding entire themes and creating custom aesthetics and layouts for myself and my friends.
I was obsessed with getting to transform the way I was perceived by the world. From my profile song, to my colors, to my name and choice of profile picture…
Social media empowered me to move beyond the identity I had been handed and step into a version of myself that I felt was more aligned with who I truly was inside.
I was also dabbling in magick as a teen and preteen. I considered myself wiccan. And I loved the POWER that witchcraft gave me. I loved feeling like I was a part of something big. And that I finally I had the power to change my circumstances. To change my life. To transform. To be something more than mundane - a witch.
This fusion of web + witchery inspired everything about the work I do today.
I knew I wanted to make a career out of being an internet girl and a witch.
So I did.
I went to college + grad school for marketing and brand communications, started my work with archetypes, devoted myself to Hekate + Aphrodite, and spent most of my twenties deepening into my magickal practice while working in the branding + marketing industry.
At age 27, I started The Digital Witch. I crafted my website. I got visible AF on social media. And within 3 months, had already outranked my employer (one of the largest marketing agencies in New Mexico) on Google. I took that as an affirmation from the universe to leave.
I worked for 3 years as a social media manager, digital marketing strategist, and brand consultant for mystical, metaphysical, and wellness brands before stepping into coaching.
And now I am so proud to get to serve this incredible community of mystics. I am so grateful, humbled, and blessed to be here. And I cannot wait to see how the story unfolds from here. Thank you for being a part of it.
To keep up with my story, follow me on instagram.
My Vision
I believe in a radically enchanted world—one where we don’t have to earn our right to exist through exhaustion, performance, or productivity. I believe in a future where our sensitivity is honored, our intuition is trusted, and our magic is not only allowed but celebrated. In this world, we are not asked to shrink or assimilate in order to be accepted. We are encouraged to take up space in our full, honest expression—whether that looks like glamour, grief, joy, rage, softness, or truth.
I believe in the power of people to rise from the ashes, to reclaim what’s been taken, and to build lives that are rooted in alignment rather than survival. I believe that sacred work exists outside the limits of capitalism. We are not here to be productive machines—we are here to create, to connect, to dream, and to heal. Our value was never meant to be defined by what we can produce for others. Our worth is inherent, and our magic is real.
I believe that entrepreneurship, when rooted in care and soul, can be a tool for liberation. I believe that branding can be a form of self-reclamation, and that visibility can be sacred. I believe in community over competition, ritual over routine, and business as a site of healing, not harm. I believe that you don’t have to dilute yourself, hide your truth, or burn out in order to succeed.
All of my work is an extension of these beliefs. I teach witches, mystics, creatives, and sensitives how to build sustainable businesses that honor their full humanity. I support my clients in becoming more visible without abandoning themselves. I help them build brands that are alive with soul—not just strategy—and aligned with the future they want to live in.
I believe in a world where we are all safe to be our most magically honest selves. That’s the world I’m helping to create