In first grade I entered an art contest where all of the elementary school kids got to submit a piece of art to be entered to win a computer. I submitted a cut and paste collage of a super sparkly unicorn, and I won! This was in 1995, so this was a huuuuge deal. And even though it was basic AF and literally only had jeopardy and a word processor on it - I LOVED this computer and was so enchanted by the new technology. Being on the computer felt like being in a totally different, super magical world. 

Middle school is what really turned me into an internet girl. I was obsessed with being online! I loved getting to leave my real life and re-creating my identity online.  I immersed myself in digital realms - from neopets, vampire freaks, the “not cool club” and dozens of other small online communities - I found a home in the internet.

By the time I was 11 years old, I already had a working email publication - dubbed ~The Underworld~ that I promoted on my Angelfire site and on AOL chatrooms, and sent out to my subscribers each month. The Underworld was filled with my pre-teen sadgirl poems, music reviews, Dollz of the week, and alllll of the cringey early internet goth girl content you could imagine.

In Highschool, Myspace, Xanga, and livejournal were my favorite places to be. I was pretty much HTML coding entire themes and creating custom aesthetics and layouts for myself and my friends.

I was obsessed with getting to transform the way I was perceived by the world. From my profile song, to my colors, to my name and choice of profile picture…

Social media empowered me to move beyond the identity I had been handed and step into a version of myself that I felt was more aligned with who I truly was inside. 

I was also dabbling in magick as a teen and preteen. I considered myself wiccan. And I loved the POWER that witchcraft gave me. I loved feeling like I was a part of something big. And that I finally I had the power to change my circumstances. To change my life. To transform. To be something more than mundane - a witch.

This fusion of web + witchery inspired everything about the work I do today.

I knew I wanted to make a career out of being an internet girl and a witch.

So I did.

I went to college + grad school for marketing and brand communications, started my work with archetypes, devoted myself to Hekate + Aphrodite, and spent most of my twenties deepening into my magickal practice while working in the branding + marketing industry.

At age 27, I started The Digital Witch. I crafted my website. I got visible AF on social media. And within 3 months, had already outranked my employer (one of the largest marketing agencies in New Mexico) on Google. I took that as an affirmation from the universe to leave.

I worked for 3 years as a social media manager, digital marketing strategist, and brand consultant for mystical, metaphysical, and wellness brands before stepping into coaching.

And now I am so proud to get to serve this incredible community of mystics. I am so grateful, humbled, and blessed to be here. And I cannot wait to see how the story unfolds from here. Thank you for being a part of it.

To keep up with my story, follow me on instagram.