How to Market Your Tarot Business with Archetypal Magic: Stand Out, Shine, and Attract Your Ideal Clients!
Before you start seeking to expand your visibility and reach, let's get super clear on what YOUR magic is. What makes you different from other tarot readers? What's your unique sparkle that will not just attract more eyeballs, but - drumroll, please - GET MORE BOOKINGS!
Discover Your Unique Magic
First things first. What's your niche in the tarot world? Are you all about love readings or do you specialize in life-purpose guidance? Maybe you have a knack for blending tarot with astrology or numerology.
Next, who do you serve? Are your clients spiritual seekers, career-oriented hustlers, or love-struck romantics? Understanding your specific audience helps you tailor your services and messaging to their needs and desires.
Finally, what's your brand archetype? I work with Carol S. Pearson’s 12 archetypes… but you cane easily play with the tarot archetypes too.
Are you the High Priestess, radiating mystery and intuition, or the Empress, embodying nurturing and abundance? Or are you the EMPEROR claiming power and authority in your field?
Embracing your brand archetype helps you create an emotional and energetic experience that resonates with your clients on a deeper level and helps set you apart from other readers. Making you THE choice people pick when they need support and guidance.
align with your authentic archetype
Carol Pearson's 12 archetypes are a powerful tool for understanding your brand's unique magic. These archetypes resonate deeply with people, tapping into universal themes and experiences. Let's explore how these archetypes can illuminate your tarot business:
The Innocent: Like The Fool in tarot, The Innocent represents fresh starts and optimism. Market your readings as a way to inspire hope and new beginnings.
The Everyman: Mirroring The Five of Pentacles, this archetype is all about connection and belonging. Position your tarot business as a haven for those seeking acceptance and emotional support.
The Hero: Like The Chariot, The Hero stands for courage and determination. Empower your clients to overcome their obstacles and reach their goals through your readings.
The Caregiver: Linked to The Empress, The Caregiver is all about compassion and generosity. Offer comfort and guidance through your readings.
The Explorer: Like The Hermit, The Explorer seeks self-discovery and personal growth. Guide your clients on their spiritual journey through your readings.
The Rebel: Echoing The Tower, this archetype challenges conventions and breaks the rules. Offer unconventional wisdom or alternative perspectives in your readings.
The Lover: Naturally, The Lover corresponds with The Two of Cups. Specialize in readings about love and relationships.
The Creator: Just like The Magician, The Creator is all about manifestation and creativity. Help your clients manifest their dreams through your readings.
The Jester: The Jester, much like The Fool, values joy and fun. Embody a sense of playfulness and spontaneity in your tarot business.
The Sage: Like The Hermit, The Sage seeks truth and wisdom. Provide insights to those seeking deeper understanding through your readings.
The Magician: Akin to The High Priestess, this archetype is drawn to the mysterious and transformative. Reveal hidden truths and tap into the unseen in your readings.
The Ruler: Like The Emperor, The Ruler craves control and order. Offer guidance to those seeking structure and stability in their lives through your readings.
Build Your Authority with Stellar Content
Once you've honed in on your unique magic, it's time to let the world know about it. A killer content marketing strategy can work wonders here. Answer the burning questions that keep popping up in your sessions. Address the SUPER specific queries your audience has. Be generously helpful and provide solutions that they can't find anywhere else.
Your content is your magic wand, creating influence on social media and boosting your SEO ranking. So wave it high and let it shine!
For audience growth, Instagram reels + Tiktok are the places to play. For sales + making connections with your audience… you’ll want to use your stories and feed posts. Static posts. Carousel posts. etc.
Create an Enchanting Community on Social Media
The key to making social media magic is to embrace your weird, let your hair down and show up on social media in ways that feel aligned and intuitive to you.
Create a brand aesthetic and Instagram feed that RADIATES with your unique energy and vibe. (Watch my IG feed aesthetic masterclass for inspo) Use your content to give your followers a chance to know, like, and trust you. Create content that is RELATABLE to your audience, entertaining to them, inspiring, or helpful.
Have fun, share memes, ASK QUESTIONS and genuinely get social on social media. Re-sharing popular memes, quotes, graphics, and threads as a carosel post is a great way to get likes & engagement.
Remember, marketing your tarot business isn't just about getting more visibility; it's about creating an experience that resonates with your audience on a personal level. By infusing your business with the magic of archetypes, you can create a brand that stands out, shines bright, and attracts your ideal clients like a moth to a flame!
So embrace your unique magic, let your light shine, and watch as your tarot business transforms into a beacon for those seeking guidance and clarity.
Looking for 1:1 guidance on how to market your tarot business? Book a private strategy session with me here.
