Color Magick & Branding
💜 Color has a powerful psychological influence on the human brain's decision making process. In a study called "Impact of Color in Marketing" researchers discovered that 90% of snap judgments about products [and brands] can be made based on color alone! Just like in color magick, in branding - colors have their own unique meanings and associations. Other studies have revealed that our brains prefer immediately recognizable brands, which makes color an important element when creating a consistent brand identity. Besides helping customers distinguish brand personality and vibe - Its also important for new brands to pick colors that ensure differentiation from your more established competitors!
Basically, choosing a distinguishable brand color helps you connect with your audience and stand apart from competition!
✨ COLOR MEANINGS✨
Red — Red stands for passion, excitement, anger and sensuality. It can signify importance and command attention! It’s also a color of beauty.
Orange — Orange stands for playfulness, vitality and friendliness. It is invigorating and evokes energy.
Yellow — Yellow evokes happiness, youth and optimism, but can also seem attention-grabbing or affordable.
Gold — The color most associated with wealth and success, achievements and triumph.
Green — Green evokes stability, prosperity, growth and a connection to nature.
Light Blue — A light shade of blue exudes tranquility, trust, openness. It can also signify innocence.
Dark Blue — Dark blue stands for professionalism, security and formality. It is mature and trustworthy.
Turquoise — Radiates calm and tranquillity of the colour blue with the uplifting energy of yellow!
Purple — Purple can signify royalty, creativity, luxury and mysticism.
Light Purple — The color of dreams, wishes and whimsy. It’s nostalgic & relates to the fantasy world.
Pink — Pink stands for femininity, youth and innocence. It ranges from modern to luxurious. Non-threatening & nurturing.
Brown — Brown creates a rugged, earthy, old-fashioned look or mood.
White — White evokes cleanliness, virtue, health or simplicity. It can range from affordable to high-end.
Gray — Gray stands for neutrality. It can look subdued, classic, serious, mysterious or mature.
Black — Black evokes a powerful, sophisticated, edgy, luxurious and modern feeling.
