How to Grow Your Magical Biz Online
💟To grow your business the first thing you have to do is GET VISIBLE. You need exposure. Your customers have to KNOW that you exist in order to follow you, learn to trust you, and eventually buy from you! Basically, increasing your visibility means boosting the amount of times your biz and services are seen, read, and shared online!
It means that it’s easy to find you. It means that you are never far from your dream customers reach. It means that YOUR business is growing it’s reach, it’s following, it’s authority, and it’s ability to get in front of the right people’s eyes!
You can boost your exposure by hanging out (virtually) in the places your dream clients, customers, and students spend their time! You can run ads. You can drop rack cards at your local metaphysical shop. There are SO many ways you can boost your brand visibility - and it’s one of the MOST critical steps in building a business that supports & sustains your rich witch lifestyle! 😉 No, but really. Visibility is so. freakin’. important.
Ok, so people are finding your business online. So what? People engage with HUNDREDS of businesses online every single day. What makes yours so special? YOUR BRAND, DUH! ☺ Developing a unique, eye catching, and captivating brand and digital presence is key to business growth! You want to create a brand that is sOo unique, so you, so juicy and magnetic that it completely enchants your audience and motivates them to follow you, engage with you, and buy from you! This goes beyond aesthetic, too. To spellbind your audience, your ENTIRE brand identity from your message to your customer service experience should be absolutely dripping with magic.
Now it’s time to show people who you really are! Did you know that it takes people anywhere from 7-10 POSITIVE interactions with a brand before they actually book a service or buy? So whether someone has found you from your website and has signed up for your email newsletter, or followed you on social and comes in contact with your insta-posts each day, showing up CONSISTENTLY and providing value is SO. FREAKIN. IMPORTANT! Why? Because in between their first engagement (the follow, the email subscribe) - your customer is doing their research! They’re soaking in your content. They’re learning from you. They’re trolling your site even more and browsing your selection, coupons, and blog. They’re trying to ensure that you’re a brand they like and trust! So show up as often as possible and provide the three E’s (education, entertainment, and engaging content) so that people learn to love and trust your biz.
Sell. SoOo many people I work with get so weird about this one. But you’re here to run a business, babe. It’s OKAY to sell. And if you have been following me for a while you’ll know I say this often, but when you build an ALIGNED and organic audience (no matter the size) of people who genuinely trust you and love to follow you - selling is actually something they come to look forward to. The best way to sell is to just get excited AF about your own business. Be your brands own biggest fan. Fall in love with your products and show us why. Make it poetry! Talk about your business and your services all. the. time!
Follow these steps, show up and work your marketing magic consistently, and you will have NO problem growing your business to a place that radically sustains and supports you.
I love and believe in you!
