the magickal marketing school for secret celebrities and hidden gems ready to take up space and become radically authentic online icons
WITCH & FAMOUS is the biz-witch & service provider slumber party that will show you exactly how to build (and market) an iconic online brand that no one else can replicate
Imagine a glittery, giggly, and seriously strategic coven of witches bringing to life their biggest, boldest, most abundant and influential selves.
Giving each other radical permission to be admired, listened to, and KNOWN for their unique brilliance. Giving themselves permission to fully claim the star-studded fandom of their teenage dreams.
Welcome to the seductive world of glamor magick where we cultivate an authentic radiance that inspires, elevates, and draws people into our world.
In WITCH & FAMOUS we steer clear of rigid ideas of what it means to be a “professional” or “expert” online and instead foster the alluring richness people can’t find anywhere else – YOUR ESSENCE.
We’re over bro marketing strategies preaching worn-out “ways to grow an audience”. We’re obsessed with showing up free, uninhibited, and innately worthy of being PAID for our gifts.
We’ll nurture your unique fame blueprint, unearth your distinctive (and dazzling!) aesthetic, and help you go from whispy internet wallflower to authentically magnetic online icon.
✨ Your lifelong fears of visibility dissolve as you realize the parts of yourself you once resisted are your ultimate superpowers.
✨ Your digital audience flourishes with new, devoted fans who can’t get enough of what you post.
✨ Your follower count and engagement grow, but you stop harping on vanity metrics and start celebrating an aligned, engaged audience of genuine appreciators of your message and work.
✨ You stop relying solely on one platform and cultivate a marketing ecosystem that draws people into your world through multiple channels—whether that’s YouTube, SEO, Pinterest, your email list, or your local community.
✨ Your online community expands into a dream client heaven filled with people drawn to your energy and distinct vibe
✨ Your 1:1 sessions get more consistently booked (sometimes months in advance!) and your products and services sell because customers love buying from you, specifically.
✨ Your social media transforms from a chore to a natural extension of your business, a magical temple where your creativity, joy, and authenticity shine.
✨ You get feedback that your posts are radiating with magnetic energy—your clients are picking up what you're putting down! People start reaching out, saying your words (and your vibe) have changed their lives.
✨ You become a household name in your industry and claim your niche internet micro-celeb status.
✨ Aesthetically, your brand feels dialed in, with a clear visual style that ties your posts together beautifully.
✨ Your biz blossoms from a hobby into a truly supportive side hustle or full-blown career as you embrace the magic of alignment, abundance, and JOY in your work.
In Witch and Famous we cultivate the practical skills AND energetics of marketing so that this becomes *possible*:
“This is the best investment I’ve ever made in my business.” - Bianca Collier
Now I have an extremely enthusiastic community who watches my every move and is so excited to work with me that I've had to work through my own fear of success. It is actually a little scary -- when I became visible for me, it was so overwhelming to feel loved and supported, and it took some inner healing to accept that I deserved all of that but it was obvious because I was showing up authentically!” - Hope Healing Arts
“I don't even think I really had a community before I started working with Captolia. I pretty much just had loved ones and some random followers who found me who knows where.
“You are truly an Icon activator.
Before you, I felt guilty that I ever saw myself as self-possessed or wanted bigger for myself than what was around me. I was following your work when I was in a business that didn't resonate with my happiness, and your page was one of the places that kept me tethered to magic, to the possibility that existed outside my immediate circumstances.
You are so generous. Beautiful and real. Because you believed in yourself, invested in your magic, a tidal wave of positive change has followed you, the people who work with you, and will continue to.
Thank you for believing in me and for mirroring my innocence and impact. Thank you for being yourself and encouraging others to do the same. Thank you for being in the business of being in business.
You are a necessary step for those who are meant to bring about radical, spiritual change to this world.” - Chibuzo harbor
What if there was a way to cultivate consistent growth in your business without having 10k followers, without annoying your audience, and without being inauthentic and cringey on the internet?
Let me let you in on a little secret…
Fame is a frequency–not a formula or a follower count–generated by your fullest expression of YOU
Without needing to be perfect and without pretending to be someone you’re not.
When you’re able to get *crystal clear* on your frequency, wrap it up in an electrifying message that cuts straight to the heart of your soul-mate clients, and embody that essence everywhere you show up…
Your GLOW UP becomes inevitable.
If you’re craving a strategy that feels like magic rather than mechanics—
✨ A strategy where your authentic archetypes guide the way, shaping a marketing approach that feels as natural as breathing and as unique as you are.
✨ A strategy that recognizes you’re not meant to thrive in traditional, templated “boss babe” marketing frameworks.
✨ A strategy that flows outside the rigidity of cookie-cutter funnels and frameworks, honoring your intuition, energy, and essence.
✨ A strategy that feels intuitive, spacious, and aligned with your natural gifts—one that blends soulful self-expression with grounded, practical action.
✨ A strategy that amplifies your gifts, calling in dream clients, opportunities, and abundance that align with the true you.
✨ A strategy + ecosystem crafted around your magic, celebrating your individuality and guiding you to shine in your own way.
…then WITCH & FAMOUS is your portal to transform your marketing into an intuitive, archetype-led experience that feels alive, magnetic, and entirely yours.
It’s time to align with your authentic self, claim your space, and create a strategy that lets your unique brilliance lead the way.
If you want more:
✨ Confidence to unapologetically show up as your most radically authentic self, free from fear or second-guessing.
✨ Freedom to express your magic boldly—without watering yourself down to fit into anyone else’s expectations.
✨ Audacity to dream big, take risks, and create things that change the game.
✨ Fire to reignite your motivation and tackle your boldest vision with unstoppable energy.
✨ Visibility that translates to likes, comments, follows, and real eyes on everything you post—your audience showing real love on your content
✨ Dream clients who stumble into your world and fall in love with your content, knowing they’re meant to work with you.
✨ Engagement, buzz, and ALIVENESS that turn your social media into a magnetic hub for your community.
✨ Subscribers eagerly opening your emails and feeling seen, inspired, and connected to your message.
✨ Press features, podcast invitations, and sponsorship deals flowing your way without you having to chase them.
✨ Strangers reaching out of the internet ethers to say, “I don’t know how I found you, but I need to work with you.”
✨ Sales, bookings, and sold-out programs that feel aligned, effortless, and filled with soul.
…then WITCH & FAMOUS is your invitation to make this your reality.
Step into a space where your magic leads, your presence is celebrated, and your marketing becomes the most natural expression of who you are.
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“My social media presence has COMPLETELY changed! I went from dreading posting to creating content regularly. I’ve have had multiple posts go viral, with my most viewed reel at 626,000 views and climbing…On Instagram I’ve gone from 400 followers to over 12k! I’ve seen an increase of 858% in customers finding my website via Instagram and a 33% increase in overall sales.” – Alexa Branco, The Brujas Tomb
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“I have become much more comfortable with my engagement, feeling like I don't need to show up until I feel good about showing up! I've grown my audience steadily since working through WITCH & FAMOUS and have connected with so many people who appreciate my messages and work!
My community feels much stronger, much more personalized to who I am as a creator, and much less like I'm desperately trying to hold onto people while simultaneously hiding from them. And my bank account has become much more accustomed to regular influx! - Taylor, Thats So Pisces
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“I have gained 4000 followers on Instagram since working with Captolia, I have a strong group of core clients that always repurchase and are interested in being in my world no matter what I launch. My engagement and reach has skyrocketed…I have made 35k in the last 4.5 months including a 10k launch, two 10k months, and two months where my single sessions were FULLY BOOKED. Right now my readings are booked over a month in advance. It's the first time in my life where I feel financially free.” – Angelica S. Cresci
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“Every day I get messages telling me that my words have changed new people’s lives. Social media is more natural, easy, and fun than ever AND happens to be growing faster than I ever thought possible! I went from 0-260,000 followers on TikTok and 1,000-11,500 on Instagram (and growing by the minute, will probably be WAY bigger than that by the time these words get published anywhere, tbh).” –Frankie Simmons
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“Our community is expanding and holds wonderfully aligned folks who engage with our material. Before our work with Captolia, we really didn't have an online community, now we see all of our followers that way!
We were able to double our income over the course of one year, offering newfound security - and our brand has evolved and expanded from séance hosts to truly celebrity occultists with feature articles on Yahoo News, Cosmopolitan, interviews on Coast to Coast and conversations with some of the biggest names in our industry.” - The Eckharts
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I have come leaps and bounds from where I was before Witch & Famous - I was happy if I made a couple of hundred dollars a month. Now I'm making 5 figures in a week and I've just created a high level offer that I am obsessed with and that has already gotten so much support!
I've gained so many new followers and my engagement numbers are also high! Before I started Witch and Famous in the spring, I think I had like 400 followers. Now I have over 1000 and the engagement on my posts are stories is high! I've even gotten recognition from amazing witches in the community.
I feel like a visibility Empress. I've booked 7 podcasts in just 4 months, including the Basic Witches podcast. I did a whole rebrand, fully claiming my Legal Witch identity. And that led to a $10k launch for my first official Legal Witch offering, an intellectual property and content protection course. I know I'm serving the folks that I want to serve and I'm making a difference.”
- The Legal Witch
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"I return to the notes I took during Witch and Famous all the time, not to mention the private session that shifted my entire relationship to social media. Let's just say the results speak for themselves. From 1000 followers to 4K on IG + 11.5K on Tiktok in under 6 months.. plus a fully booked calendar to the point where I had to close my public booking page because I was so overwhelmed, and now focus solely on helping other psychics up level." - Hope Healing Arts
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“Having this space allowed me to heal, identify and love who I am. I am more confident and becoming more confident in all that I offer in my businesses. I am forever grateful for this unique space.”
-Tippy Wong, The Inner Gold + Yoni Botanica
the deets
$111
eight monthly payments
$177
five monthly payments
$888
pay in full!
***ABOVE PRICES HAVE BEEN DISCOUNTED FOR WAITLIST BABES*** ORIGINAL PRICE IS $1111 PIF
- The first person to pay in full will get 2 weeks of Voxer support in addition to the course
The first 8 people to pay in full will get a personalized instagram / brand audit and brand aura reading from Captolia (To be delivered in March 2025)
+++ BIPOC EXCLUSIVE sliding scale payment options are available.
what’s included…
13+ live-taught (and recorded) modules that teach you everything about gaining exposure, building your client customer base, and becoming a household name in your niche spanning from March - July 2025 (Check out the info below for a module by module breakdown)
Live group coaching calls & discussions for each 'phase’ of the program (+++ BIPOC only calls)
Weekly *homework* and group challenges to help you apply your new skills to your brand in real-time
Replays for all lesson modules and coaching calls available FOREVER for you to catch up on or revisit anytime
Forever access to future live cohorts so you can tap back in whenever you’re needing a visibility boost
Private discord group for ongoing community support, connection, collaboration, a space to get feedback and ask Captolia questions!
Invitation to join all future Witch and Famous cohorts as the curriculum evolves and progresses
BONUS:
Access to the CONTENT CAULDRON - a growing bank of content prompts & templates for social media including visibility boosting reel hooks + content ideas
“Co-working hours” to body-double and stay accountable to the work alongside your new iconic community members
Guest workshops including:
Creating your Dreamworld: for BIPOC Babes with Ari of Saltwater Stars
“Visibility for Highly Sensitive People” with Hope Healing Arts
Attracting Clients with Reels - with Angelica S. Cresci
Visibility + Trauma workshop with Samara Kasai
Blow Up On Youtube with Quiana LaChé
AND MORE TBA!
YOUR INVESTMENT:
$888
($1111 normal price)
“I have become less afraid of showing up as I am…although that doesn't seem like much, for me it's the whole world. I was petrified and now I'm not. On top of this - my follower count has gone up and my engagement rate has gone way up too!” – Kim, The Lipstick witch
“Witch and Famous helped me realize I was avoiding my archetypes because I had bias against them not being cool/ sexy / edgy. Yoga world often has this serene, neutral, staring off into the distance marketing that I struggled to emulate. Now I’m embracing my optimism and fun as my business superpowers. As I feel more empowered to transmit my business through the act of joy, I get feedback from people that they are picking up that energy. One of my clients said she signed up to work with me because of how happy I looked in my photos! :)
Captolia is so skilled at seeing the potential in others. Her enthusiasm in her clients’ work feels deeply genuine, and that enthusiasm is contagious. In WITCH & FAMOUS she created a fabulous, juicy community of encouragement first and foremost by modeling that outlook herself. Captolia challenged my scarcity mindset and invited me to dream more abundantly.
I know that my business - not just my marketing, but the way I’ve developed my business - has matured and blossomed because of her influence as I’ve participated in her programs.” - Emily, All Bodies Welcome Yoga
WITCH and FAMOUS IS A FABULOUS, JUICY COMMUNITY OF ENCOURAGEMENT 💖
“I've (quietly, discretely) grown SO MANY ROOTS during this course. It's all been watering my soil. You've gotten me inching closer and closer to my true self.
Before working with Captolia I felt scattered, like I didn’t know what to do. I was trying to come off as a professional coach while at the same time trying to express my creative spirit, and it was like playing two separate roles that didn’t properly fit together. Nothing felt natural. I was playing it safe, trying to do the “right” things, be a “normal” life coach, and thus had less than 300 followers. I knew I had to show up to find my people, but I couldn’t figure out what my genuine showing up would even look like. It felt like putting on a performance that wasn’t me, and so I struggled to get myself to do it.
I now have over 12K followers, but the most significant change is that I am able to show up and actually be myself!
Things make so much more sense now. I no longer feel like I have to show up as a certain type of coach or put on a performance or a look that isn’t entirely myself in order to get a message out there. I feel like I’m finally able to do what I’m meant to do! (It felt wrong and scary before to just follow my own intuition and desires).
How has your community transformed?
I am now talking to MY people, as opposed to just doing some vague self-improvement content. So many people have come out of the woodwork and thanked me for saying the things I’m saying, how much I’ve helped them, and sharing their own very-relatable struggles. As someone who once felt so alone in her own self-abandonment, codependency, and identity-loss, it feels so uplifting and fulfilling to know that I’m able to express my truth and free others along the way!
–Tracy Konane
Faq
Is WITCH and FAMOUS for me?
Are you an aspiring witch-fluencer? Are you a small biz owner who provides a service? A spiritual entrepreneur? A magickal baddie who works a 9-5 job but craves the freedom and fulfillment of starting their own mystical biz or the extra cash flow a witchy side hustle could provide? Are you a tarot reader, astrologer, or healing intuitive with a baby following that desires bigger success and recognition? Or an established biz-witch ready to expand your kingdom and uplevel your marketing? Then yes, this program is for you!
If you’re not sure what your niche is or what you have to offer, but know deep down in your heart that you want a wealthy magickal brand built on your own terms, Witch and Famous is the perfect place for you.
Who is this course NOT for?
If you’re not quite ready to work through your fears of being visible, to take up unapologetic space on the internet, plaster your beautiful face all over your IG feed, or put in the good old work (yes, it takes LOTS of work!) of developing and implementing your business plan and visibility strategy, this course is likely not for you.
If you’re in crisis financially, if your business is a sinking ship, and if you’re looking for a get rich quick scheme to save you - this program is not for you. Brand building + marketing is an act of slow flourishing - and while this offer *can* certainly collapse and speed up timelines to bring in results quickly, this work takes time and results are not guaranteed.
If you’re in a financially unsafe place, I do not recommend signing up for this course. However, you can absolutely request a scholarship. 💟
Does my biz have to be witchy biz for this to work for me?
No! Entrepreneurs or biz folks of any type and in any niche or industry that works with clients (even if you don't know what your niche is yet) will benefit from what we'll cover in this course!
Do I need to have a business already?
WITCH & FAMOUS is best experienced by folks with existing businesses - whether they’re baby businesses, side hustles or full time businesses… this program was built for folks with entrepreneurial spirits who are ready to grow + build thriving business brands. Not for folks who are not serious about growing their work.
what’s the schedule?
We try to create a diverse scheduling with different timing so that the most amount of people will be able to join the live calls.
We will meet for our group “mixer & meet n greet” on Friday, February 28th @ 8PM est.
Our full live schedule will be announced after enrollment closes - but our primary modules will tentatively take place on Tuesdays with a rotating schedule of classes hosted at 1PM EST, 3PM EST, 6PM EST and 8PM EST.
Our guest workshops, coaching calls, and community events will be announced and added to our calendar next month.
What if I can’t attend live?
All the lesson modules and coaching calls will be recorded, and you’ll have access to the replays forever.
While there is a 5-month live container, there is plenty of space to take in the material as slowly as you need to over time, and comfortably go at your own pace for years to come.
Can I get a refund? Can I cancel my payment plan?
Refunds: To give space for folks who may purchase out of FOMO, we’ll honor refund requests made within 10 days of purchase. Refund requests made after this may not be eligible for a refund.
Payment plans: Payment plans are not subscriptions, they are installment plans for a total amount owed. By enrolling in this program, you are agreeing to pay the full amount of the total investment.
*However* we understand that this program and community may not be for everyone… if after the FIRST call is released you know for sure this program is not for you, you may request to cancel future payments and we will release you from any further obligations. However, you will forfeit any payments already made. Cancellation request must be made within 24 hours of the module release. Requests made after this will not be honored and you will be obligated to pay the total amount owed.
I have more questions, can i contact you?
For sure, if you have questions - please reach out to support@thedigitalwitch.com!
are members of the QTBIPOC community safe in your space?
I cannot claim to be a completely “safe space”, but inclusivity and harm-reduction are values that I strongly uphold in all of my spaces, and I am committed to learning, examining, and changing my practices if and when harm does occur.
I’ve also partnered with Nike Aurea as a consultant to create a safer and less harmful container for BIPOC students in WITCH & FAMOUS, and to help facilitate the group space and restorative conversations should harm happen.
